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Efficiency tools
AI Assistant in ONe
Your B2B store keeps selling even after the office has closed
AI Assistant in ONe is a chat in your e-commerce store that instantly answers your customers’ questions about products, prices, availability and orders. Customers write in their own words, and the assistant finds the right products, shows their customer-specific prices and stock levels and, on request, adds the items to the basket.
As a result, your sales reps stop answering “how much is it?” and “is it in stock?” over and over again and get back to selling. Cases that need a human go to the customer’s account manager as a task in the CRM – together with the whole conversation.
WHY NOW
Your customers want to buy on their own.And more and more often with the help of AI
B2B buyers have moved to e-commerce and expect answers right away – without emails, phone calls or waiting for a sales rep. Whoever gives them that first becomes their first choice.
81%
of business customers in Poland now buy for their company through e-commerce
61%
of B2B buyers prefer to complete the entire purchase without contacting a sales rep
76%
of companies expect AI support in analysing offers, comparing prices and planning purchases
2×
more often B2B companies that grew their market share fastest use generative AI in sales (44% vs 22%)
Sources: “B2B Customer Journey 2025” report (Mobile Institute for the Chamber of Electronic Economy and Allegro Business), Gartner Sales Survey, June 2025, McKinsey B2B Pulse Survey, June 2026.
The same questions, every day, in three places at once
B2B buyers increasingly want to handle things themselves. They expect answers right away – in the evening and at weekends too – and they search for products in their own words, not by product code.
Meanwhile, sales reps keep answering the same questions about prices, stock and lead times, retype enquiries into the basket and look for information in several places at once. And the company has no idea what customers are asking about or what they cannot find, because those questions are never recorded anywhere.
AI Assistant in ONe brings order to this: it takes over routine questions, guides the customer to the basket and saves every conversation in the customer’s record.
What does the module include?
SPEED
Product conversations
Customers write the way they speak, and the assistant finds the right products
Customers do not need to know the product code or click through the category tree. They describe what they need, and the assistant searches the ONe catalogue and presents the results as clear product cards.
This matters most when a new employee on the customer’s side is placing the order and does not yet know what to look for.
PERSONALISATION
Customer prices and availability
The same prices and stock as in the store – no discrepancies
A logged-in customer sees their own net and gross prices and stock levels in the chat – exactly as in the store. The assistant uses the same data as the platform, so it will never quote a different price than the basket.
That matters, because 69% of B2B buyers notice discrepancies between what the website says and what the sales rep says (Gartner, 2025). In ONe, the customer gets one consistent answer.
CONVENIENCE
Basket from the chat
From question to basket in a single conversation
The customer types “add them all to the basket”, and the assistant adds the selected products with a single command – no need to search for them again in the store. It also remembers what is in the basket throughout the conversation.
Every item requires the customer’s confirmation. Nothing goes into the basket without their consent, and the order is always placed by the customer.
SELF-SERVICE
Order status
“Where is my order?” – without calling the office
The assistant tells customers what is happening with their order, based on data from ONe. The customer gets the information immediately, and the sales rep does not have to look it up and call back.
RELATIONSHIP
Handover to the account manager
When a human is needed, nothing gets lost
The assistant knows when to pass a case on. It then creates a task in ONe for the customer’s account manager – with the whole conversation, in the task category you choose. Within seconds, the sales rep knows what the customer asked about and does not have to start the conversation from scratch.
Customers can also attach an Excel or PDF file to their enquiry, such as a bill of materials for a quote. The file is added to the sales rep’s task.
CRM task with the full conversation
Excel and PDF attachments
Task category of your choice
KNOWLEDGE
Store and industry knowledge
The assistant knows your store and your industry
The assistant knows the terms and conditions, delivery terms, branches and contact details published in your store. Thanks to company knowledge prepared during implementation, it also advises on choosing products from your industry.
In the ONe electrical supplies demo store, the assistant helps customers select switchgear and accessories. Knowledge no longer stays in your employees’ heads – it is available to every customer, at any time.
BRAND
Your brand, your tone
An assistant that sounds and looks like your company
You give the assistant its own name, and we match the chat colours to the look of your store. You also choose the conversation style: a matter-of-fact technical advisor, a friendly salesperson, concise and formal, an industry expert – or your own description of the tone.
Your customers get service under your brand – the kind many B2B suppliers do not offer yet.
QUALITY
Chat history and ratings
You know what your customers are looking for
Every conversation is saved in the record of the customer and their company, with a short summary of the topic. Customers rate answers with a thumbs up or down, so you can see what works and what needs improving.
Questions that today get lost in phone calls and emails become data. You see real demand – a signal for your product range, offer and promotions.
SECURITY
Security and control
The assistant sees only what your customer sees
Prices, the basket and orders come from the logged-in customer’s session, so the assistant has no access to other companies’ data. Customer passwords never reach the assistant.
You manage everything in the ONe Backoffice, in the “E-commerce AI Assistant” module. You switch the chat on and off with a single toggle, and your plan includes a set limit with a live view of usage. The administrator is notified at 80% and 100% of the limit, and a safety switch stops the chat if unusual traffic occurs.
Data only from the customer’s session
Chat switched on with a single toggle
Predictable costs
COMING SOON
Towards a sales rep assistant
The current version supports customers in your e-commerce store. Our roadmap includes a second assistant – for sales reps in the ONe Backoffice. It will search for products by description or parameters, give prices for a specific trading partner from the ONe pricing engine and create a basket from a list pasted into the conversation.
It will also find online and offline orders, prepare trading partner data before a call and read drawings and PDFs, extracting a bill of materials for a quote. Both assistants will draw on the same knowledge of your business.
BENEFITS
Key benefits
Orders after hours too
Customers get an answer in the evening or at the weekend, not on Monday – and add items to the basket before they go to a competitor.
Sales reps get back to selling
The assistant takes over routine questions about prices, stock and order status, while sales reps handle the cases that need a human.
A shorter path to the basket
From question to order in a single conversation, with prices and availability for that specific customer.
One consistent answer
The assistant uses the same data as the store: customer prices, stock, terms and conditions and delivery terms.
Insight into demand
Chat history and ratings show what customers are looking for and what they cannot find.
Full control
The on/off switch, limits, notifications and safety switch are all in the ONe Backoffice.
CALCULATOR
Calculate how much time your sales reps will win back
Enter your company’s data. The starting values are only an example – the best way to verify them is in practice, during a 30-day pilot.
32 h
of sales rep time won back per month
0.2
full-time jobs spent on routine questions
Calculation: sales reps × questions per day × minutes × share of questions handled × 21 working days. One full-time job = 168 h per month. This is an estimate, not a guaranteed result.
HOW DOES IT WORK?
From question to basket in a single conversation
The customer asks
In their own words, about a product, a price or an order.
The assistant searches ONe
The catalogue, customer prices, stock and store knowledge.
It shows products
As cards with the net price and availability for that customer.
It adds them to the basket
With a single command, after the customer confirms each item.
Or hands the case to the account manager
It creates a task for the sales rep with the conversation and attachments.
Module availability
We start implementing AI Assistant with a workshop: we review your customers’ questions and your sales reps’ work, prepare the store knowledge, the task category, the chat name and colours, and choose a plan.
Next, we launch a 30-day pilot for a selected group of customers. Every week we review conversations and ratings and improve the assistant’s knowledge before the chat is shown to all customers.
After the pilot, the chat is available to all customers and you receive a monthly usage report. We continue developing the assistant’s knowledge together with your team.
Want to see how AI Assistant would work in your B2B store?
We will show you the assistant in the ONe demo store and suggest where to start in your business.
Ask for a DEMOFAQ
Frequently asked questions
Will AI Assistant replace my sales reps?
No – it will take work off their plate. The assistant handles repetitive questions about prices, stock and order status. Cases where the relationship, negotiation or a custom offer matter are passed to the customer’s account manager together with the conversation.
Can the assistant place an order on its own?
No. The assistant adds products to the basket only at the customer’s explicit request and after each item has been confirmed. The order is placed by the customer.
Can the assistant see other customers’ data?
No. The assistant sees only what the logged-in customer sees in the store – their prices, basket and orders from their session. Customer passwords never reach the assistant.
What if the assistant makes a mistake?
The assistant relies on your store’s data: customer prices, stock and published content. The chat clearly tells customers that they are talking to AI. Customers rate the answers, and during the pilot we review conversations every week and improve the assistant’s knowledge before the chat is shown to all customers.
What happens when the assistant does not know the answer?
It passes the case to the customer’s account manager: it creates a task in ONe with the whole conversation and attachments, in the task category you choose.
How does the ONe Assistant know how my company works?
It uses ONe data, your store’s content (terms and conditions, delivery terms, branches, contact details) and company knowledge prepared together with us during implementation.
Will my customers actually use it?
B2B buyers increasingly want to handle things on their own – 61% prefer to buy without contacting a sales rep (Gartner, 2025). A pilot for a selected group of customers shows this on your own data: how many conversations take place, what customers ask about and how they rate the answers.
Can the chat look like my store?
Yes. The assistant can have its own name and a conversation style of your choice, and we match the chat colours to the look of your store.
How do I keep costs under control?
Your plan includes a set limit. The administrator is notified at 80% and 100% of the limit, and a safety switch stops the chat if unusual traffic occurs. You can switch the chat off at any time with a single toggle.
Can I test the assistant first?
Yes. We start implementation with a workshop and then launch a 30-day pilot for a selected group of customers, with a weekly review of conversations and ratings.
Let’s work together
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