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Efficiency tools
The ONe Loyalty Programme
Build lasting relationships and turn loyalty into tangible profit
A loyalty programme in B2B sales is more than just ‘collecting points’; it is a tool designed to increase customer retention, stabilise revenue and gather data on customer behaviour. Unlike in B2C, where decisions are often emotional, in B2B the programme must offer tangible business value. The ONe loyalty programme allows you to flexibly manage the mechanism for collecting points on purchases and how they are redeemed, e.g. for vouchers or rewards.
What does the module include?
Points awarded upon invoicing
Points are awarded automatically once an online order has been invoiced. The system analyses the items on the invoice, takes into account the product’s base points and the rules in force on the date the order was placed, and records the transaction in the customer’s account.
Product base points and multiplier rules
Each product can be assigned a point value, and the final number of points can be increased by multipliers. Multipliers allow you to reward selected products, categories, manufacturers or designations (e.g. labels in PIM) – at specific times and for selected customer groups.
Vouchers and rewards
Points can be exchanged for discount vouchers (fixed-amount or percentage-based), product rewards added to the basket, and special offers redeemed outside the system. Each reward has a defined point value, availability and redemption period.
Transparency and control of settlements
The programme provides a full history of points-related events – for both the customer and the administrator. For events linked to an invoice, you can check the details of the items and how the points were calculated, making the programme auditable and transparent.
HOW DOES IT WORK?
How does the loyalty scheme work?
STEP 1
Scheme rules
You set the product point values, multiplier rules, customer segments and reward types. You publish the scheme rules.
STEP 2
Purchase and invoice
The customer places an order online, and points are credited once the invoice is issued.
STEP 3
Automatic points calculation
The system records the points in the customer’s account along with the calculation and transaction history.
STEP 4
Redeeming rewards
The customer selects a voucher or reward and redeems it (e.g. directly in the shopping basket).
The ONe Loyalty Programme in action
B2B relationships are about more than just transactions
See how the ONe Loyalty Programme helps you scale your business
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More about ONeBENEFITS
Key benefits
Higher average basket value
Customers are more likely to add products that earn points or offer a multiplier.
Greater customer retention
The scheme provides a reason for regular purchases, without the need for permanent price reductions.
Targeted sales support
You can reward products, categories, manufacturers or customer segments – whenever you need to.
Controlled marketing costs
You set the value of points, rewards and rules yourself, and monitor their usage.
Automation of accruals and settlements
Points are accrued upon invoicing, and rewards can be redeemed directly in the basket.
Transparency for customers and the company
Customers can view their points balance and history, whilst the company has full auditability of settlements.
Flexibility without changing prices
You can run sales campaigns and support specific objectives without the need to lower prices.
Rise above the competition
Discover all the functionalities of ONe, both those ready to be implemented in your company today and those that we will tailor to your business.
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Achieve more, faster with our cutting-edge B2B platform. Streamline your sales processes, boost operational efficiency, and build stronger customer relationships. Get in touch with us today to see how we can help your business grow.
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